Didn’t Go
AI-produced films cut like memories of a summer trip, each ending on the friend who didn’t go. A campaign for a travel planning app that shows none of its features.
Five projects across film, AI video, campaigns, social and brand. All self-initiated. Each starts from a brief written as if a client had signed it and ends where a client would need it to: a concept, a system, finished assets.
AI-produced films cut like memories of a summer trip, each ending on the friend who didn’t go. A campaign for a travel planning app that shows none of its features.
L’Ora delle Sciure: two-minute Milanese fables in which elegant grandmothers out-party everyone half their age. An unsolicited campaign concept for Aperol.
Five social assets and a one-page guideline for DEW Serum 01. A campaign a small skincare brand can keep consistent on its own.
Three short AI films for a European tyre group: a farmer mid-rant, a teenager waiting for the Tour de France, two tired parents and a stroller. Tyres only come up in passing.
An AI-produced short film about the seeds nobody saves any more. One flat, one morning, one interview. Film one of a near-future series for a green initiative.