Ana Skoric — Creative Direction
Structure for ideas.
Ideas with structure.
Trained as an architect, working in digital. I bring the same discipline to a campaign as to a building: a clear concept, a system that scales, and taste in every detail - from brand platforms to AI-made film.
Selected Work
Four disciplines, one method
film development
"The Gardener"
A near-future short film treatment about care, ecology and what we choose to keep alive. Small in scope, large in idea - designed to be producible, not just imaginable.
Concept
Treatment
World building
Notes: designing a world like a site plan
AI video production
"Get a Grip" - Concept Shorts
A series of AI-generated video shorts for a tyre group: turning a low-emotion product into precise, high-tension visual storytelling - and proving a one-person pipeline can look like a studio.
AI Video
Automotive
Direction
Case Study
Integrated campaign
The Group Chat Graveyard
Launch campaign for a group-travel planning app, built on one observed truth: most trips die in the chat. A platform idea with room for film, social, OOH and product moments.
Brand
Campaign
Platform idea
Case Study
Content system
DEW - Social Campaign
A five-asset social campaign for a skincare brand: one visual grammar, one voice, five formats. Cohesion designed in from the start — a system, not a set of posts.
Social
Design System
Content
perspective
How I think
method
What architecture taught me about creative direction
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CRAFT
Taste is a system, not a mood
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TOOLS
The AI-native pipeline, honestly
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ABOUT
Ana Skoric
Architects work at every scale at once - the city block and the door handle.I run creative the same way: the brand platform and the single asset, thestrategy deck and the frame of a video, held together by one concept.
That training shows up as calm. Complex projects, many stakeholders, movingdeadlines - the job is to hold the structure so the team can do its best workinside it.
Today that structure spans brand, content, motion and film, produced through an AI-native pipeline that lets small teams move like studios - without letting the tools decide what good looks like.
CONCEPT FIRST
No execution without an idea strong enough to survive translation across formats.
SYSTEMS OVER ONE-OFFS
Every deliverable should make the next one easier, cheaper and more coherent.
CALM LEADERSHIP
Clarity under pressure. Teams do better work when someone is holding the plan.
BROAD BY DESIGN
Range isn't lack of focus; it's how unexpected references become original work.
Available for senior creative roles
Let's build something with both vision & structure.
tiktok
© 2026 Ana Skoric — Designed & directed by me